Sales is a process, which means that you need to manage the way you do sales, from leads to prospects and from customers to advocates, with rigorous attention to detail.
When planning your sales, do the following:
- create a sales plan
- use most efficient channels
- define your KPI's for acquiring leads
- get the best people onboard
- make sure your messaging, materials, and tools are top-notch
- execute relentlessly
Especially when you're about to enter new markets, proper planning and preparation is key!
Do your homework, research the market, prepare a solid plan, but most of all, define your sales strategy and team so that it reflects the customer buying process, and… use local sales professionals, with the right contacts and market knowledge.
Hiring an outsourced sales team and then ignoring them is probably not the best idea.
Bad investments have bad ROI.