Insights from our blog

Stay updated with the latest insights on international expansion, sales strategies, and market entry.

Go-to-Market Strategy for B2B SaaS
RINNEPARTNERS
25/09/2025

Go-to-Market Strategy for B2B SaaS

For B2B SaaS companies, GTM strategy differs from other business models in critical ways. Your customers make rational, research-heavy decisions. They involve multiple stakeholders. They expect free trials or demos. They need ongoing support and integration with existing tools. Your GTM approach must account for all of this.

Launch: The International Expansion Readiness Game (Free, <4 minutes)
RINNEPARTNERS
22/09/2025

Launch: The International Expansion Readiness Game (Free, <4 minutes)

If you’re planning to open a new market this year, here’s a quick way to sanity‑check the plan before you commit headcount and budget. Today we’re launching our International Expansion Readiness Ga...

Hiring vs. Outsourcing Salespeople in Europe: Which Strategy Works Best?
RINNEPARTNERS
07/07/2025

Hiring vs. Outsourcing Salespeople in Europe: Which Strategy Works Best?

Deciding between hiring your own sales team or outsourcing sales is crucial when entering European markets. Each approach offers unique benefits and potential pitfalls.

Common Challenges of Entering EU Markets
RINNEPARTNERS
30/06/2025

Common Challenges of Entering EU Markets

Expanding into European markets brings tremendous opportunities for tech companies. However, successful entry requires careful planning and awareness of common hurdles.

Five Signs Your Tech Company Is Ready to Expand into Europe
RINNEPARTNERS
28/06/2025

Five Signs Your Tech Company Is Ready to Expand into Europe

Expanding your tech company into Europe is a major decision. Recognizing the right moment is critical for success. Below are five clear signs that your company may be prepared to take this important next step:

Expanding to the US from Europe: Understanding the Real Costs
RINNEPARTNERS
25/06/2025

Expanding to the US from Europe: Understanding the Real Costs

We recently attended Revelesco, an insightful event tailored specifically for SaaS founders generating between 5 and 50 million ARR. Hosted by talented advisors Pete Crosby, Emily Assender, and their exceptional team, the event provided valuable perspectives on international expansion, especially into the US market.

Choosing the Right Consultancy for Your International Expansion
RINNEPARTNERS
23/06/2025

Choosing the Right Consultancy for Your International Expansion

When embarking on an international expansion strategy, many businesses turn to consulting firms to help navigate the complexities of entering new markets. Consultancy firms vary widely in size, cost, approach, and service quality, making it crucial for businesses to choose carefully based on their specific needs, budgets, and objectives.

How US Companies Can Identify the Most Promising European Countries for Growth
RINNEPARTNERS
20/06/2025

How US Companies Can Identify the Most Promising European Countries for Growth

For US companies considering expansion into Europe, the allure of tapping into new markets can be significant. Europe's rich tapestry of cultures, languages, and regulatory frameworks presents unique opportunities and distinct challenges.

Ready or Not? A Step-by-Step Guide to Assessing Your Company's International Expansion Potential
RINNEPARTNERS
18/06/2025

Ready or Not? A Step-by-Step Guide to Assessing Your Company's International Expansion Potential

Expanding internationally can seem both exciting and intimidating, especially for businesses emerging from smaller European markets. While opportunities abroad may promise substantial growth, this decision involves careful planning, critical thinking, and a realistic evaluation of your company's strengths and limitations.

Navigating the UK Market: A Strategic Blueprint for B2B Tech Companies
RINNEPARTNERS
05/02/2024

Navigating the UK Market: A Strategic Blueprint for B2B Tech Companies

The UK tech market is a beacon of innovation and growth, consistently ranked among the top tech hubs globally. In recent years, the sector has shown remarkable resilience, with the digital tech sector growing six times faster than the rest of the economy.

International Expansion Strategy: Navigating Global Growth for Businesses
RINNEPARTNERS
22/01/2024

International Expansion Strategy: Navigating Global Growth for Businesses

In a world increasingly connected by technology and trade, an international expansion strategy is a key driver for businesses seeking growth beyond their domestic borders. But what does this journey entail? This comprehensive guide will explore what international expansion strategy is, its methods, and the criteria for successful global growth.

Channel Partners - Why and Where to Find Them
RINNEPARTNERS
15/01/2024

Channel Partners - Why and Where to Find Them

Channel partners can really help your business grow. Think of them like teammates in a game. When you join forces with others, you can reach goals that seem too big to tackle alone. Channel partners come in different types, and each one can offer something special to help your business.